In a rapidly changing world, we imagine the future, discover shared values across brand and people, and provide attractive as well as inspiring designs that resonate. Our strategic yet intuitive and globally inspired design is the most effective means to improve speed and quality of communication. We show unique ways to brands, create the ‘trustworthy, authentic brand” that is everlasting, practical and universal at all times. Our design brings people together and inspire them. Design by canaria can be the smartest, strong asset with unlimited possibilities that helps maximizing the value in business.
1 : Power to imagine the future.
2 : Power to arrange information.
3 : Power to derive attractiveness, value and a potential problem.
4 : Power to shape beauty.
Designers can exercise all of the above four powers simultaneously. Shape comes from a question of what kind of attractiveness should be derived while imagining the future. When imagining future, what kind of beautiful shape has to exist to bring out value is thought through. Nothing new is born under a complicated system. Productivity and creativity are improved by simplifying it. Designers aren’t just shaping things into a visual format. They seek possibilities to change things immediately and positively.
Design is often compared to an iceberg: tips visible above water and the rest hidden under the ocean. Areas above and under the water are not separate but connected in a quite meticulous way. It is essential that quality and uniqueness of the invisible part should be expressed as a beautiful shape for visible area to resonate with and strongly bond between people. If any piece is missed, design would be quickly forgotten. Combining both the visible and the invisible to polish into one huge value. To us, that is the most important thing for design moving forward.
World is full of information and complexity. People encounter new brands literally anywhere in any form other than in-store or online. If every piece of a brand has different personalities, it will not leave any impression on people let alone build trust. What canaria values in designing for a brand is to have “One Personality”. It may be a business card with logo, or a package, space, website, movie or an advertisement. It may be the material of paper used, color, tone, texture of a uniform, or subtle scent when opening a door. We pay attention so that every piece of design is born from one personality to help build trust of the brand.
At canaria, we design as one team. We have directors who set goals and directions of design, designers who shape them into a tangible form and producers who manage project progress. In addition, we have many external staff who also work as our team members. It is canaria’s role to manage all of them. One more thing, it is very critical that both the requestor and decision-maker are in this one team. Because we believe it is essential to think and discuss together to have aligned decision. In fact, it is the most important process to ‘make the design yours’.
Today, branding is the key aspect of business. Create good contents and deliver neatly: that would eventually come back to business. Adding the perspective of branding makes the new business cycle powerful. Connecting the essential concepts via various technical design developments, every communication is executed through our total branding design. Every company using our offering revitalizes themselves.
Can everyone in your company tell what the current corporate identity is? Is everyone proud of their company logo? How about aspiration and trust from clients? Corporate design is the most important aspect and has enormous social impact. From business leaders to new joiners, every staff member should be working under the same understanding of the philosophy and it should fully motivate them. The quality of the corporate design would advance not just companies but employees to where they would like to be. It is one shortcut you can take. For the truly viable CI.
How do you know the way you are using design is effective? What is your process of communication and decision making for design? Design is often taken as something you go with your “feelings”, however, we are not just following the existing template of design, our design consulting puts designs into words and discusses what would be the best fit for the business strategies.
Based on resources and objectives of a company, we comprehensively develop deliverable output design as well as communication. Today, capacities or functionalities of a product themselves are not enough to survive as a business. Original branding perspectives might open up possibilities you have never imagined.
We create concepts, the center of all the designs. It is not just about putting nice words. Concept is what’s needed to drive business: something to extract uniqueness and clearly differentiate from others, something to give motivation and pride to all staff. Maximizing brand effectiveness starts from creating quality concepts.
Names of companies or brands should not be just meanings and feelings but be developed considering different perspectives. Instant recognition. Catchy. Long beloved and never gets old. Names with high quality give you lots of imaginations like haiku. Uniqueness and thoughts are compressed into short words. canaria sees words as one of designs.
Logomark is the face of business. It will make things attractive and accelerate communication speeds immensely. But the question is how do you make such a logo? It is a 2D sculpture filled with faith and attraction. Not like the simple design made within a few days, we will have hundreds of ideas before we propose designs to clients. High quality design comes from quantity.
roduct design exists as a symbol in itself. Not just for its functionality or semblance, but also for its presence and aura in your hands. That is in fact what visual language is. canaria offers beautiful and timeless product design.
canaria excels at designing products that captivate peoples’ interests. Design that builds anticipation even before seeing what’s inside is highly competitive and essential for product business. Just picking it up brings joy and excitement, and makes you want to share it. Package design is a form of communication art that materializes from the product.
Graphic design is visual communication design - the origin of canaria. Visually captivating communication - from posters to logos - has the power to steal one’s heart and bring about empathy the more it is refined. Our graphic design is recognized globally.
Yuji Tokuda, the founder and CEO of canaria, from his 17 years of experience at Dentsu Inc., a Japanese international advertising agency, is an expert in advertising. Mass communication still plays a vital role today but is prone to being one-off bursts. Instead, canaria creates effective strategic advertising that works seamlessly with branding design.
We believe that space design is a fusion of visual and flow design. The space of experiencing the brand, bringing out new sensitivities, creating new encounters, and conversations can be defined as the culmination of a brand’s communication. Especially in this digital age, the value of experience is ever more important.
Web design strikes a chord, as well as gives a depth of understanding. A website built on a solid graphic design foundation and usability is intuitive but provides an emotional and energetic feel. We offer a distinctive design from other websites.
Design has the power to touch emotions. The same can be said for music and sound. Commercials, sound logos, short films and even mechanic activation sounds are all ways to enrich communication. We provide effective direction by combining various expressions that elicit emotions, not just visual language.
Commercials and movies are essential in modern media. Compared to the speed and impact of still graphics, these contents can draw deeper understanding and empathy. We offer planning, direction, and production of motion logos, motion graphics, commercials, short films, and more. We have a rich portfolio of works, such as collaborations with overseas creators and other films directed by Tokuda himself.
