In a rapidly changing world, we imagine the future, discover shared values across brand and people, and provide attractive as well as inspiring designs that resonate. Our strategic yet intuitive and globally inspired design is the most effective means to improve speed and quality of communication. We show unique ways to brands, create the ‘trustworthy, authentic brand” that is everlasting, practical and universal at all times. Our design brings people together and inspire them. Design by canaria can be the smartest, strong asset with unlimited possibilities that helps maximizing the value in business.
1 : Power to imagine the future.
2 : Power to arrange information.
3 : Power to derive attractiveness, value and a potential problem.
4 : Power to shape beauty.
Designers can exercise all of the above four powers simultaneously. Shape comes from a question of what kind of attractiveness should be derived while imagining the future. When imagining future, what kind of beautiful shape has to exist to bring out value is thought through. Nothing new is born under a complicated system. Productivity and creativity are improved by simplifying it. Designers aren’t just shaping things into a visual format. They seek possibilities to change things immediately and positively.
Design is often compared to an iceberg: tips visible above water and the rest hidden under the ocean. Areas above and under the water are not separate but connected in a quite meticulous way. It is essential that quality and uniqueness of the invisible part should be expressed as a beautiful shape for visible area to resonate with and strongly bond between people. If any piece is missed, design would be quickly forgotten. Combining both the visible and the invisible to polish into one huge value. To us, that is the most important thing for design moving forward.
World is full of information and complexity. People encounter new brands literally anywhere in any form other than in-store or online. If every piece of a brand has different personalities, it will not leave any impression on people let alone build trust. What canaria values in designing for a brand is to have “One Personality”. It may be a business card with logo, or a package, space, website, movie or an advertisement. It may be the material of paper used, color, tone, texture of a uniform, or subtle scent when opening a door. We pay attention so that every piece of design is born from one personality to help build trust of the brand.
At canaria, we design as one team. We have directors who set goals and directions of design, designers who shape them into a tangible form and producers who manage project progress. In addition, we have many external staff who also work as our team members. It is canaria’s role to manage all of them. One more thing, it is very critical that both the requestor and decision-maker are in this one team. Because we believe it is essential to think and discuss together to have aligned decision. In fact, it is the most important process to ‘make the design yours’.