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- TOKYO MOTOR SHOW 2011
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- JAGDA Exhibition
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- Dentsu Media
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- UNESCO Japan
TOKYO MOTOR SHOW 2011 / Japan Automobile Manufacturers Association Inc.
The motor vehicle industry is facing a turning point to solve social and environmental problems.
TOKYO MOTOR SHOW 2011 was held to go forward into future and continue car value.
The exposition theme was "Car changes the future." The main graphic represents metamorphosing car.
We offered the visuals ranging from the venue to the digital signages.
We also created "Mimi(Ear) car."
Under the mission to make an exposition not such as a companies' unilateral show place as an interactive place, Mimi car had driven through the city for few months before the exposition opened.
When you approach the unique, charming body of Mimi car, you will find the question, "Let me hear! What kind of car changes the future?" on the car door.
The left ear records your answer automatically when you talk to it.
Those gathered voices were introduced in a radio and used as an advertising catch copy for the exhibition. Also in exhibition, the unprecedented event that the car manufactures' presidents answered the voices was held.
The motor vehicle industry is facing a turning point to solve social and environmental problems.
TOKYO MOTOR SHOW 2011 was held to go forward into future and continue car value.
The exposition theme was "Car changes the future." The main graphic represents metamorphosing car.
We offered the visuals ranging from the venue to the digital signages.
We also created "Mimi(Ear) car."
Under the mission to make an exposition not such as a companies' unilateral show place as an interactive place, Mimi car had driven through the city for few months before the exposition opened.
When you approach the unique, charming body of Mimi car, you will find the question, "Let me hear! What kind of car changes the future?" on the car door.
The left ear records your answer automatically when you talk to it.
Those gathered voices were introduced in a radio and used as an advertising catch copy for the exhibition. Also in exhibition, the unprecedented event that the car manufactures' presidents answered the voices was held.