So-Yu-Ryoku
CI design

So-Yu-Ryoku is a group which promotes rooftop gardening using lawns growing without dirt.
They aims to recover green on the earth by rooftop gardening.
The three colors, white, green and blue are the symbol that lawns growing without dirt generate blue sky and make the earth by expanding.
Business card is the one piece of the whole visual idea.　Each piece is tiny but it becomes the round Earth by connecting them.
Its typeface is inspired by grass, and insects characters are teeming. New goods will be released soon.