Osaka Shoin Women's College

The new department specializing in multimedia character and literature was set up in 2009. This is the branding and the announcement advertising for the department.
The concept of this ad is "training people who bring their characters up."
At first, we characterized the department as a character by designing a face using its capital letters. We approached high school students directly by using mobile site as the core media in this campaign.
We programed the character growing up by communicating with the users. The users can receive college information through the character and also can get a mail of encouragement at the season of entrance exams. Students who have a experience to bring the character up get together at school entry.