TEPCO Mareeze

Mareeze, firstly joins to L league, the female soccer top league.
We did all of the desins including the development of their name.
Existing female soccer's brand identity looks like the male soccer's hand-me-down.
Then we try the brandnew design as looks like pretty, smart and beautiful.
I recall the first match, the "white and blue" desing welcomed me when I arrived at the nearest station to the stadium.
I desined it as being the team of the local girl's dream, it seemed to be able to bring a good mood to the community.