Kirin Brewery Co., Ltd.
KIRIN THE GOLD

KIRIN THE GOLD is the first beer in 16 years which Kirin launched newly. The concept is "new beer for new generation", it shows the confidence and the momentum that Kirin are going to go the huge beer market.
In the TV-CM "Teaser", the main character is the 30-ton wieght container and the 18-ton weight trailer which are about to ship their beers with a huge rumble. "Launch" have the Can their main character, it's "That's a beer musical"!
The Can apprears in the posters shows the image of the independent people living a modern life. The new beer is to be a symbol of the confidence and the proudness.